Services
Long-form first. Everything else is cut from it.
Long-form video content for your organization
Your audience watches hours of long-form video every week. We help you make something that belongs in that rotation.
We plan, shoot, and deliver documentary-style video content about your people, your products, your customers, and your work. The long-form piece is the anchor. From it we cut everything else you need. It can premiere at an event, live on your website, open a sales meeting, or run across social and streaming.
What we deliver
- Story development, outlines, and interview prep
- Documentary production with a small, fast crew
- Editing, color, sound, and design
- Short-form cuts for social, sales, recruiting, and events
- High-quality stills for your marketing materials
- Brand films, commercials, testimonials, and event videos
- Legacy films for founders stepping down who want to tell their story for future generations
A content library that grows with every shoot
Most footage gets used once and forgotten. Ours is captured to be used again, so your content goes further.
On every production we film more than the single piece requires, then catalogue it. Over time you build a library of interviews, process footage, and stills from across your organization, ready to be cut into whatever comes up next.
What it becomes
- Product release and launch videos
- Innovation, process, and behind-the-scenes pieces
- Industry insight from your leaders and specialists
- Customer, donor, and community stories
- Recruiting, onboarding, and internal communications
- Event openers and annual recaps
- Vertical reels for social
- YouTube and Meta ads
YouTube channels with original programming
We plan, launch, and program YouTube channels for organizations, with recurring formats that attract your ideal customers and give your existing base a reason to come back.
Why it works
- A content engine that puts you in front of your customers on a regular basis
- Shows your audience comes back for, so you become appointment viewing
- Organic growth with no paid ad spend required. Ads are optional
- An evergreen asset that keeps gaining viewership for years
What we handle
- Channel strategy and show formats built for your audience
- A release calendar your team can plan around
- Production of every episode, from shoot to final delivery
- Titles, thumbnails, and packaging
- Shorts and vertical cuts from each episode
Case study: The New North
Our team created and produces The New North, a feature-length high school football docuseries, and grew its audience from zero. Its YouTube channel, The Program, has more than 40,000 subscribers, with over 40,000 more followers across social media. The long-form numbers below come from only 20 episodes.
Beyond YouTube, the show drew tens of millions more views across social media. Every Short was cut from the episodes or the content library the show created.
- 2.2M+Episodic views
- 760K+Watch hours
- 25M+Shorts views on YouTube
- 70%+Of viewing on TV screens
Questions we hear often
What does Lofthouse Films do?
We produce documentary-style video for brands and organizations: long-form video content, the short-form content cut from it, and YouTube channels built around original shows. Documentary is our specialty, and we also produce brand films, commercials, testimonials, and event videos.
Does Lofthouse only shoot documentary?
No. Documentary is our specialty, but we shoot a variety of formats, including brand films, commercials, testimonials, and event videos.
Where do you work?
We are based in Fort Wayne, Indiana, and work across the Midwest, including Chicago, Detroit, and Indianapolis. We travel for shoots across the region.
Do we have to sign a retainer?
No. We prefer retainers because showing up consistently works better than one video a year, but single projects are welcome, and many clients start there.
What kinds of organizations do you work with?
Companies, manufacturers, consumer brands, foundations, and nonprofits. We also partner with agencies that need a production team for their clients. If your organization has people and work worth documenting, it is a fit.
Do you write the scripts?
Yes. We handle story development, interview questions, and structure. You bring your goals and your perspective.
Start with one conversation
Tell us about your organization and what you want people to understand about it.