Every day, half a BILLION people are watching video on Facebook. Chances are if you look around you will see someone deeply engaged in a video on their mobile device. The online world we are building will be a "watch" first read second environment.
For the first time in history companies have the opportunity to put their brand in the palm of their customers hand anytime and anywhere. Brands have the ability to shift their message, CTA's and branded content in real time. The days of estimated reach, clipping coupons, and boring static ads are coming to an end.