The year is 1998 and an enthusiastic young tech guy walks into your office to sell you on the next big thing. You sit there and listen to his pitch but you've already decided in your head you don't need what he's selling. You work for an industry leading manufacturing company and you already have a loyal customer base. Business is good and as the saying goes "If it's not broken, don't fix it". So you politely drop a line like "We'll be in touch when we feel the timing is right" and off he goes to the next prospect on his list.
Does this sound familiar?
Maybe you've already guessed it, but for those in the back, the young man was trying to sell your company a website.
To put it in perspective, in 1998 Google was still in Beta mode, Facebook didn't exist yet and most people didn't even own a household computer. The age of the internet was just starting to gain traction but most businesses were years away from taking it seriously because in all reality, they didn't think their customers were online. When new technology emerges in the business landscape, we often find ourselves seeking validation for why it won't apply to us, even more so when our companies are already performing well.
It's hard for us to think about the future and even harder to predict it. But if the man I used as an example above could go back in time and invest in that website for his company in 1998, knowing what he does now, he'd most certainly do it because he would understand how vital a website would become for his company.
Well i'm here to tell you it's 1998 again and you have the opportunity to plan for the future right now...
Chances are you're reading this blog on your mobile device and i'm going to go ahead and assume you didn't stumble across this blog from a google search, you probably didn't even find this blog by visiting the website that hosts it. Chances are you were scrolling through your Facebook feed just moments ago and you stumbled across a Facebook post displaying this blog and now you're here reading it.
If i'm correct it's because the current trend of how we gather information is clearer than ever.
So why is this important?
It's no secret the future of business rests in the hands of the next generation taking the stage, it always has. But what do we know about the next generation, the millennials.
To start, millennials are the first generation in history to grow up as "digital natives". They have had an abundance of information at their fingertips for most of their lives and that information is only becoming more convenient. If you find yourself in public, look around and observe the people around you, chances are most of them are on their mobile device in one way or another and odds are it's not just millennials you see with this behavior. But what are they doing on their devices?
At this moment, the 4 most popular mobile applications in the world are all owned by Facebook:
Facebook alone generates over 2.07 billion monthly active users worldwide, nearly 30% fall in the age range between 25-34, the largest demographic of future buying power (Source: Facebook 11/01/17).
But yet businesses are still saying there customers aren't on Facebook? Now there is some truth to that statement if you're referring to the older generation. However, that's no different than the thinking of businesses neglecting websites in 1998. If it's instant gratification you seek you may not find that with new technologies, but successful companies don't play short term, they adapt to the changing business landscape and play long term. They position themselves ahead of the curve to reap the benefits when the time comes and i'm here to tell you that time is coming sooner than you might think.
By positioning your brand on Facebook right now you will be building a platform for your business to live and breath online. A platform easier to manage than your companies website. A platform your customers are logging into every single day. A platform that enables you to put your brand in your customers living room during the super bowl without paying millions of dollars. A platform that is 100% free to use.
So what's holding you back?
About The Author
Brandon started his advertising career in Fort Wayne, IN as Creative Director and Co-Founder of Lofthouse Films. His career in advertising began as a content creator specializing in high quality video, but since then his focus has transitioned into analyzing social media trends and marrying creative video content with digital strategy. With Lofthouse, Brandon has taken on projects with clients such as Matilda Jane Clothing, Master Spas, Sandler-Wilcox, Ottenweller Company, PTR, Kekionga Cider Company, Trubble Brewing, HT2 and more.